If you want to shortcut the process of building your site into an authority site for the next couple of years you can use high page rank sites like EzineArticles as a way of leveraging your content to achieve higher search engine rankings. The only disadvantage of that is you will not be focusing all of your energy on building your own site into an authority site.

The search agencies also help you create blogs for your website as the blogs create a lot of traffic. Blogs are editorials on a certain subject or product etc. the subject matter is written in a controversial manner. Blogs have links in them that take the user to different sites with more information on the same subject. Hence blogs are very useful as a source to drive traffic to your website. SEO agencies will use blogs and optimize it to increase traffic to your website. Blogs also have the option of leaving comments; the SEO agency can leave your link the comment for users.

Look, whether or not you go for PPC advertising, and other marketing practices, you'll still have to undergo the search engine optimization for your site. This is because people trust the natural organic search results over the sponsored results and the flashy disturbing advertisements when they are in a hurry to get some essential information.

search engine news Your research may reveal that the most popular keywords are "lose weight fast" and "how to lose weight". You would then take the time to create two individual pages on each of these keywords. This makes it easy for the Google to match the searches to your content easily.

Ask questions. Lots of questions. You're going to be spending good money so no reputable SEO consultant or firm will mind answering them. If they do try to brush you off or say "just let us handle it," pay attention to that red flag. It's waving.

And finally, it doesn't require any hefty marketing budget as advertising and other marketing strategies require. But yes, you'll have to pay to the SEO practitioners whom you're going to hire for the optimization process. So, isn't it better that you learn search engine optimization yourself and carry out the various tricks and techniques involved on your own?

So what can you do to build links to your site that will be seen as genuine, so that they will actually improve search engine ranking for your site? Here are some simple ways.

(SIDE NOTE: I am talking about duplicated content on YOUR SITE here, not things like article syndication, which is an entirely different issue and not as big of a deal as some make it to be).