Consumers will often browse review sites before you make a purchase. On the other hand, in certain cases, these reviews are more confusing than helpful. In others, they are downright misleading. How can you really tell if they are honest reviews or if perhaps the company is paying someone to post positive reviews as part of an "online reputation management" service? Simply how much influence should a bad review play in your decision to use or not employ a specific company?
Today, there are actually dozens of business review sites for consumers to browse. Sites like Angie's List, Yelp, Google+, and Yahoo Local are all utilized by consumers. Likewise, sites like the greater Business Bureau offer the opportunity for customers to leave a review about a business reviews (you could check here). Should the company is online, you will find literally lots of websites offering feedback about a business.
For most cases, review sites are open to anyone wanting to leave a review. Sites like Google + do a quality job of weeding out spam, but no program is going to be perfect. One way to rule out review web pages is in the event the site won't enable the business proprietor to respond to the feedback or actually review the feedback before it is posted. Sites for example this are probably there more for income generation through advertisements than actual legitimate feedback.
You really should look-at the overall picture of the business. How many transactions is the business completing on a daily basis vs. how many reviews are left for the company? To paraphrase, a company doing 10,000 transactions a month which has 1 or 2 negative reviews within that period just isn't a true representation of the customer service the company offers. Every company in the world would be satisfied with a customer satisfaction rating that high!
The bottom line here is the fact that a couple of negative feedbacks on any business review site are no reason to write off a business. Take a good look-at the overall picture of customer service and make your decision that way. Furthermore, recognize that occasionally, there simply is no satisfying a customer. If you own a business yourself or work in something customer service related, you have more than likely dealt with at least an individual where nothing would satisfy them.
Consumers are much more very likely to leave a review after a negative experience than they're after a positive one. Consequently, do the research to find the overall number of transactions a particular business is doing and weigh that against the overall number of reviews you are seeing. If you still have doubts, simply call them up as well as to see what sort of customer support has been offered. But, should you have a positive experience, do the business owner a big favor and leave a review!
Today, there are actually dozens of business review sites for consumers to browse. Sites like Angie's List, Yelp, Google+, and Yahoo Local are all utilized by consumers. Likewise, sites like the greater Business Bureau offer the opportunity for customers to leave a review about a business reviews (you could check here). Should the company is online, you will find literally lots of websites offering feedback about a business.
For most cases, review sites are open to anyone wanting to leave a review. Sites like Google + do a quality job of weeding out spam, but no program is going to be perfect. One way to rule out review web pages is in the event the site won't enable the business proprietor to respond to the feedback or actually review the feedback before it is posted. Sites for example this are probably there more for income generation through advertisements than actual legitimate feedback.
You really should look-at the overall picture of the business. How many transactions is the business completing on a daily basis vs. how many reviews are left for the company? To paraphrase, a company doing 10,000 transactions a month which has 1 or 2 negative reviews within that period just isn't a true representation of the customer service the company offers. Every company in the world would be satisfied with a customer satisfaction rating that high!
The bottom line here is the fact that a couple of negative feedbacks on any business review site are no reason to write off a business. Take a good look-at the overall picture of customer service and make your decision that way. Furthermore, recognize that occasionally, there simply is no satisfying a customer. If you own a business yourself or work in something customer service related, you have more than likely dealt with at least an individual where nothing would satisfy them.
Consumers are much more very likely to leave a review after a negative experience than they're after a positive one. Consequently, do the research to find the overall number of transactions a particular business is doing and weigh that against the overall number of reviews you are seeing. If you still have doubts, simply call them up as well as to see what sort of customer support has been offered. But, should you have a positive experience, do the business owner a big favor and leave a review!