So you've got a new sports betting site and you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?
In the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today's Internet the internet search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this kind of advertising forced the fantastic online gambling agent gambling providers to come up with other ways of increasing their popularity.
There are a number of strategies you may try as a way to attract potential members to your sports betting sites.
Optimize your web site for higher ranking within the organic searches. This is a tough one seeing as the competition is very steep. Don't use questionable tactics, just be honest with your SEO and optimize the pages for the content that's actually on each page.
Generate topical content well in advance of the sporting event that you would want to promote. Most of the time, internet search engines takes 3 to 12 weeks to seek out new pages so unless you are really up on the way to get the pages indexed quicker, give new pages an abundance of time for you to be discovered by the major search engines.
Allow other sites to use your topical content in exchange for a text link back to your site. Doing this allows you to gain extremely valuable one way text links that will help to increase your link popularity. Just make sure you pick the text for that link carefully and the site posting your article maintains credit to you as the author.
Post articles from other sites. Ensure that the article you post on your site is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this can considerably enhance your prospects of being found in a search engine for that articles topic.
Add a Forum to your internet site and create categories that promote the events that your particular site specializes in. For instance, if your web site is based out of Europe you could want to make a bunch of categories according to Soccer for example Soccer Injuries, Soccer Trades & Rumors etc. Doing this will generate keyword rich, topical pages that eventually will be indexed by the search engines. The more active you are Forum, the higher the possibility of creating countless pages that the internet search engines will love.
Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. In your signature you have an opportunity to place some text that may be used to promote your website. On top of that, some forums shall allow you to place text links within the signature. Be respectful and don't stuff the signature with too many text links.
Add your internet site to as many directories while you can. Some directories takes a long time for inclusion, the DMOZ by way of example, so you should apply to them as quickly while you can after launching your new sports betting site.
Reciprocating links can be helpful as long when you carefully search out potential linking partners. Make certain that the sites you are linking to are quality sites that you yourself would actually spend time on. An excellent general guideline is this - if you would bookmark the site others would probably bookmark it also and therefore, the site could be a great site to trade links with.
Offer affiliate programs to other webmasters. If you offer affiliate programs ensure that you truly pay your affiliates in a timely manner. You would be surprised at how many sites actually do not treat their affiliates very well. Treat the affiliates like the limited partners that they can be and that level of respect will likely contribute to your banners and text links gaining better placement on the affiliate's web sites.
Purchase banner space on sports related websites. This may be an expensive proposition so you need to take care in selecting the sites you want to buy banner space on. Do not base your decision on Alexa ratings alone as these can certainly be skewed. Be also wary of sites stating Hits and Impressions as their verification on traffic. The most effective stat to base you purchase on is monthly unique visitors and don't take their word for it, use an independent third party tracker for unbiased results.
Just like anything else in life there are no guarantees but if you adopt some or all of the previously mentioned marketing strategies, your internet site should see improvements over a short time frame.
In the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today's Internet the internet search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this kind of advertising forced the fantastic online gambling agent gambling providers to come up with other ways of increasing their popularity.
There are a number of strategies you may try as a way to attract potential members to your sports betting sites.
Optimize your web site for higher ranking within the organic searches. This is a tough one seeing as the competition is very steep. Don't use questionable tactics, just be honest with your SEO and optimize the pages for the content that's actually on each page.
Generate topical content well in advance of the sporting event that you would want to promote. Most of the time, internet search engines takes 3 to 12 weeks to seek out new pages so unless you are really up on the way to get the pages indexed quicker, give new pages an abundance of time for you to be discovered by the major search engines.
Allow other sites to use your topical content in exchange for a text link back to your site. Doing this allows you to gain extremely valuable one way text links that will help to increase your link popularity. Just make sure you pick the text for that link carefully and the site posting your article maintains credit to you as the author.
Post articles from other sites. Ensure that the article you post on your site is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this can considerably enhance your prospects of being found in a search engine for that articles topic.
Add a Forum to your internet site and create categories that promote the events that your particular site specializes in. For instance, if your web site is based out of Europe you could want to make a bunch of categories according to Soccer for example Soccer Injuries, Soccer Trades & Rumors etc. Doing this will generate keyword rich, topical pages that eventually will be indexed by the search engines. The more active you are Forum, the higher the possibility of creating countless pages that the internet search engines will love.
Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. In your signature you have an opportunity to place some text that may be used to promote your website. On top of that, some forums shall allow you to place text links within the signature. Be respectful and don't stuff the signature with too many text links.
Add your internet site to as many directories while you can. Some directories takes a long time for inclusion, the DMOZ by way of example, so you should apply to them as quickly while you can after launching your new sports betting site.
Reciprocating links can be helpful as long when you carefully search out potential linking partners. Make certain that the sites you are linking to are quality sites that you yourself would actually spend time on. An excellent general guideline is this - if you would bookmark the site others would probably bookmark it also and therefore, the site could be a great site to trade links with.
Offer affiliate programs to other webmasters. If you offer affiliate programs ensure that you truly pay your affiliates in a timely manner. You would be surprised at how many sites actually do not treat their affiliates very well. Treat the affiliates like the limited partners that they can be and that level of respect will likely contribute to your banners and text links gaining better placement on the affiliate's web sites.
Purchase banner space on sports related websites. This may be an expensive proposition so you need to take care in selecting the sites you want to buy banner space on. Do not base your decision on Alexa ratings alone as these can certainly be skewed. Be also wary of sites stating Hits and Impressions as their verification on traffic. The most effective stat to base you purchase on is monthly unique visitors and don't take their word for it, use an independent third party tracker for unbiased results.
Just like anything else in life there are no guarantees but if you adopt some or all of the previously mentioned marketing strategies, your internet site should see improvements over a short time frame.