So you have a new sports betting site and also you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?
In the old days new sports gambling sites would simply just click the following web site start aggressive Pay Per Click campaigns. With today's Internet the search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this sort of advertising forced the online gambling providers to put together different ways of increasing their popularity.
There are a variety of strategies you can try in order to attract potential members to your sports betting sites.
Optimize your web page for higher ranking in the organic searches. This is a tough one seeing as the levels of competition are very steep. Don't use questionable tactics, just be honest with your SEO and optimize the pages for the content that is actually on each page.
Generate topical content well in advance of the sporting event that you would want to promote. In many instances, major search engines takes 3 to 12 weeks to search out new pages so unless you are really up on the way to get the pages indexed quicker, give new pages an abundance of time to be discovered through the internet search engines.
Allow other sites to use your topical content in exchange for a text link back to your internet site. Doing this enables you to gain extremely valuable one way text links which will help to increase your link popularity. Just make certain you choose the text for that link carefully as well as the site posting your article maintains credit to you as the writer.
Post articles from other sites. Make sure that the article you post on your site is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this could substantially boost your chances of being found in a search engine for that articles topic.
Add a Forum to your site and create categories that promote the events that the site specializes in. For example, if your website is based out of Europe you could want to make a bunch of categories based on Soccer for example Soccer Injuries, Soccer Trades & Rumors etc. Doing this will certainly generate keyword rich, topical pages that eventually will be indexed by the internet search engines. The better active you are Forum, the higher the opportunity of creating countless pages that the major search engines will love.
Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. In your signature you have a chance to place some text which could be used to promote your web site. Additionally, some forums will permit you to place text links within the signature. Be respectful and do not stuff the signature with too many text links.
Add your internet site to as many directories while you can. Some directories may take a long time for inclusion, the DMOZ as an example, so you should apply to them as quickly while you can after launching your new sports betting site.
Reciprocating links may be helpful as long while you carefully search out potential linking partners. Make sure that the sites you are linking to are quality sites that you yourself would actually spend time on. A great rule of thumb is this - if you would bookmark the site others would probably bookmark it also and therefore, the site will be a good site to trade links with.
Offer affiliate programs to other webmasters. If you offer affiliate programs make sure that you really pay your affiliates in a timely manner. You could be surprised at how many sites actually do not treat their affiliates well. Treat the affiliates like the limited partners that they are and that degree of respect will more than likely lead to your banners and text links gaining better placement on the affiliate's web pages.
Purchase banner space on sports related sites. This will likely be an expensive proposition so you really need to take care in selecting the sites you want to buy banner space on. Do not base your decision on Alexa ratings alone as these can easily be skewed. Be also wary of sites stating Hits and Impressions as their verification on traffic. The best stat to base you purchase on is monthly unique visitors and do not take their word for it, use a completely independent third party tracker for unbiased results.
Just like everything else in life you will discover no guarantees but if you adopt some or all of the previously discussed marketing strategies, your web site should see improvements over a short time frame.
In the old days new sports gambling sites would simply just click the following web site start aggressive Pay Per Click campaigns. With today's Internet the search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this sort of advertising forced the online gambling providers to put together different ways of increasing their popularity.
There are a variety of strategies you can try in order to attract potential members to your sports betting sites.
Optimize your web page for higher ranking in the organic searches. This is a tough one seeing as the levels of competition are very steep. Don't use questionable tactics, just be honest with your SEO and optimize the pages for the content that is actually on each page.
Generate topical content well in advance of the sporting event that you would want to promote. In many instances, major search engines takes 3 to 12 weeks to search out new pages so unless you are really up on the way to get the pages indexed quicker, give new pages an abundance of time to be discovered through the internet search engines.
Allow other sites to use your topical content in exchange for a text link back to your internet site. Doing this enables you to gain extremely valuable one way text links which will help to increase your link popularity. Just make certain you choose the text for that link carefully as well as the site posting your article maintains credit to you as the writer.
Post articles from other sites. Make sure that the article you post on your site is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this could substantially boost your chances of being found in a search engine for that articles topic.
Add a Forum to your site and create categories that promote the events that the site specializes in. For example, if your website is based out of Europe you could want to make a bunch of categories based on Soccer for example Soccer Injuries, Soccer Trades & Rumors etc. Doing this will certainly generate keyword rich, topical pages that eventually will be indexed by the internet search engines. The better active you are Forum, the higher the opportunity of creating countless pages that the major search engines will love.
Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. In your signature you have a chance to place some text which could be used to promote your web site. Additionally, some forums will permit you to place text links within the signature. Be respectful and do not stuff the signature with too many text links.
Add your internet site to as many directories while you can. Some directories may take a long time for inclusion, the DMOZ as an example, so you should apply to them as quickly while you can after launching your new sports betting site.
Reciprocating links may be helpful as long while you carefully search out potential linking partners. Make sure that the sites you are linking to are quality sites that you yourself would actually spend time on. A great rule of thumb is this - if you would bookmark the site others would probably bookmark it also and therefore, the site will be a good site to trade links with.
Offer affiliate programs to other webmasters. If you offer affiliate programs make sure that you really pay your affiliates in a timely manner. You could be surprised at how many sites actually do not treat their affiliates well. Treat the affiliates like the limited partners that they are and that degree of respect will more than likely lead to your banners and text links gaining better placement on the affiliate's web pages.
Purchase banner space on sports related sites. This will likely be an expensive proposition so you really need to take care in selecting the sites you want to buy banner space on. Do not base your decision on Alexa ratings alone as these can easily be skewed. Be also wary of sites stating Hits and Impressions as their verification on traffic. The best stat to base you purchase on is monthly unique visitors and do not take their word for it, use a completely independent third party tracker for unbiased results.
Just like everything else in life you will discover no guarantees but if you adopt some or all of the previously discussed marketing strategies, your web site should see improvements over a short time frame.