New South Wales Police are running a public relations campaign to highlight the good work officers do in between fighting crime, a leaked internal memo reveals.

Cops have been encouraged to share stories of bravery and selflessness with their superiors in the hopes of having these random acts of kindness highlighted on the police Facebook page.

But the move has been slammed by cops who feel a push to 'make up puff pieces for likes' will impact the time and resources put into fighting crime. 

'They have 1.3 million followers and hardly use the page except for photos of missing persons, and now they're encouraging us to make up puff pieces about police reuniting seven-year-olds with their pet roosters for likes,' one senior officer said.

An internal memo seen by Daily Mail Australia reveals a new social media manager has been hired to 'bolster the digital media unit's storytelling skills'.

'We're looking for stories of police bravery, kindness and selflessness to feature across our NSWPF social media channels,' the email reads.

'These do not have to be significant events.'

The email referred to the most successful social media post in 2021, which featured a probationary constable helping a child plan new care arrangements for his pet rooster. 

Just hours after the email was sent, the social media team was hard at work actioning the request.

On Friday, the NSW Police Force Facebook shared a picture of a constable mowing an elderly woman's lawn.

'Policing isn't just about catching bad guys,' the caption on the post read.

'A big thanks to Constable Jacob and Constable Ellie, who were patrolling in Casino this week when they stopped to assist a woman struggling to mow her lawn.'

The post included a hashtag which read #FeelGoodFriday and urged citizens to 'share the kindness this weekend'.

On Tuesday, a picture of a senior constable smiling next to a schoolboy also featured on the page, 릴게임사이트주소 revealing the officer had returned the boy's stolen bike to him. 

Daily Mail Australia has contacted NSW Police for comment on this story, but had not heard back at the time of publication. 

NSW Police has a history of being proactive on social media.

While the Facebook account is primarily used to report missing people and alert the public to wanted persons, the social media team has also been commended for creating comedic content.  

Back in 2017, NSW Police hired a social media manager to create engaging memes and witty one-liners.

Dejan Stojadinovic was the man behind many of the jokes, revealing police revamped their messaging to reach a wider proportion of the community.

'We saw the algorithm change on Facebook, where organic reach was just plummeting,' he said in a 2017 interview.

'We were just trying to think of a way.

/>like, how can we get our messages out there to the community?'

Stojadinovic said he saw the uptick in memes online and thought 'maybe we can tie into this humorous tone but still apply a policing message to it'. 

Many of the memes - which usually included educational information about speeding, double demerits and drunk driving blitz's - went viral.  

The latest social media strategy comes just three months after Karen Webb was announced as the new top cop in the NSW Police Force.

Ms Webb became the first female NSW Police Commissioner with a salary of  $665,750 - and describes herself as a 'people person' with zero tolerance for criminals.

She inherited the role during the most recent dig for missing four-year-old William Tyrrell, vowing to get answers for his family and the wider community.