On it's Facebook page, W88 says: "Our restless experts are ready to offer uncompromised sports’ entertainment with quality service, confidential safety and innovative products."


While it's website says: "Our mission is to be dominating as market leader in providing you best quality service, gaming innovation, values, user-friendly interface and the best betting experience on the net, confidential safety, secured and regulated environment."

When Wolves announced the deal, managing director Laurie Dalrymple met W88 business development manager Hilly Ehrlich, who appears to be as mysterious as the firm he represents with very little information about him to be found online.

An internet search suggests the Tel Aviv University graduate is based in Israel and sees him described as a 'veteran online gambling industry entrepreneur'.

W88's brand ambassador is former England and Liverpool player Emile Heskey
W88's brand ambassador is former England and Liverpool player Emile Heskey
He founded BeatTheBubble.com, a company offering tournament poker insurance and has been a part-time poker player and enthusiast since the 1970s.

It appears he has also had involvement in online gaming site Party Poker and has worked as vice-president of marketing online for the World Poker Tour and head of poker for Intercontinental Online Gaming.

Speaking about W88's partnership with Wolves, Mr Ehrlich, who paid tribute to the club's 'rich sporting heritage', said it was a 'major step' in expanding the firm's 'global footprint'.