West Ham tie up three-year sponsorship deal with Alpari FX
FIRST AGAIN
Sportsmail's Charles Sale revealed the deal in his column HERE
West Ham have secured a new sponsorship with Alpari, a global foreign exchange broker, as Sportsmail revealed.
The deal with Alpari, who are already backing West Ham with their naming rights for a stand at Upton Park, is understood to be worth around £3m-a-year.
Alpari FX Trading will replace on-line bookmakers SBOBET on the front of the Hammers shirt and the deal takes West Ham through to the start of the 2016-17 season when they are expected to finally relocate to the Olympic Stadium.
Good to have you on board: West Ham signed a three-year deal with Alpari to become principal sponsor
Say cheese: Manager Sam Allardyce shakes hands with Alpari CEO Dan Skowronski
West Ham vice chairman Karren Brady told the club's official website: ‘We are enthused and excited to enter into this new partnership with Alpari.
This landmark deal, along with a host of other significant strides forward our business has made recently, is yet further evidence of the growth we have witnessed and I can only see things getting better.'
‘This partnership demonstrates Alpari's belief in our vision and ambition for the club and I know they are excited about how the sponsorship can build their brand.'
Commercial Director Barry Webber added: https://skeel.info/ ‘A lot of hard work has gone into the completion of this Agreement and we are delighted to have stepped up our relationship with Alpari.
‘We have all enjoyed working with the team at Alpari so far and we look forward to working with them to maximise this new partnership in key international territories.'
New look: West Ham's shirt sponsor will change from SBOBET to Alpari after a three-year deal was struck