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Zynga Buys Empires & Puzzles Gamemaker In Largest Deal To Date

ShanelBurdine7506597 2022.09.02 16:17 조회 수 : 0

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By Vibhuti Sharma and Liana B. Baker

Dec 20 (Reuters) - U.S.
game software firm Zynga Inc said on Thursday it would buy a majority stake in Finland's Small Giant Games, maker of the popular Android game Empires & Puzzles, for about $700 million, in a move to strengthen its mobile game portfolio.

It is the largest deal to date for Zynga, Chief Executive Frank Gibeau said in an interview, topping its $527 million acquisition of UK developer Natural Motion in 2014.

Zynga - best-known for popular Facebook game FarmVille - also raised its fourth-quarter revenue forecast on Thursday.

Its shares rose 1.67 percent in after-market trading, to $3.65.

Zynga sees potential in bringing smartphone role-playing game Empires & Puzzles to countries in Asia where games of the type are popular, with Gibeau citing Japan, South Korea and China as potential markets.

He said the 18-month-old game was profitable, making money from in-game purchases plus a small amount of advertising.

The acquisition is expected to add to Zynga's earnings in 2019.

Under Gibeau, who became CEO in 2016, San Francisco-based Zynga has tried to revamp itself as a mobile-focused games maker and gamepoker is looking for new games to spark growth after a challenging year that saw earnings disappoint.
Its shares are down 10 percent year-on-year.

The cash-and-stock deal for Small Giant, which is expected to close on Jan. 1, follows Zynga's deal last year to buy a unit of Peak Games, home to games such as "Spades Plus" and "Gin Rummy Plus," for $100 million.

Zynga said it would buy 80 percent of privately-held Small Giant now for $560 million and the remaining 20 percent over the next three years based on profit goals.

The implied value of the deal is $700 million, gamepoker although the final number could vary based on how Small Giant performs.

Small Giant has raised just under $50 million in venture capital funding and gamepoker is backed by EQT Ventures.

In raising its fourth-quarter revenue forecast, Zynga credited the popularity of its games "Words With Friends," "Merge Dragons!" and "CSR Racing 2" during the holiday season.

It now sees revenue of $243 million, up from an earlier expectation of $235 million, gamepoker while its net loss forecast was lowered to $1.5 million from an earlier $2 million. (Reporting by Vibhuti Sharma in Bengaluru and Liana B.

Baker in New York; editing by Leslie Adler and Rosalba O'Brien)

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